Insights

The Audience of the Future Immersive Audience Journey report

Publication

An overview of audience insights and perspectives on immersive art, culture, and entertainment

Published 16 Jul 2020

Faster, clearer and much, much smarter: How 5G and AI are transforming immersive content

Blog

How 5G and AI are transforming immersive content

Published 2 Jun 2020

All Seeing Eye

Case study

All Seeing Eye uses immersive technologies to enhance storytelling and experiential marketing. The aim is to convey the entirety of…

Are you looking at me? What content producers need to know about VR/AR characters’ eye-gaze

Blog

What content producers need to know about VR/AR characters’ eye-gaze

Published 10 Oct 2019

CreativeXR and the audience experience

Publication

A report produced by i2 media research for CreativeXR

Published 26 Sep 2019

Northumberland National Park

Case study

A UNESCO World Heritage Site, Northumberland National Park (NNP) has a brand new visitor attraction called The Sill that will…

Smartify

Case study

Smartify grew out of four friends’ enjoyment of visiting museums and encountering art. Discovering and sharing amazing stories behind artworks…

Yellow Design

Case study

Yellow Design is a Belfast based agency that was formed in 2008, specialising in branding and digital media. Its client…

Growing VR/AR Companies in the UK – A business and legal handbook

Publication

Published 26 Jul 2018

A guide to financing and distributing immersive entertainment and art

Publication

Published 24 Jul 2018