Insights


The UK Creative Immersive Landscape 2020: Business Models in Transition
Publication
An overview of the opportunities and the challenges that immersive producers within the creative industries face when they pursue projects…
Published 3 Dec 2020

The Audience of the Future Immersive Audience Journey report
Publication
An overview of audience insights and perspectives on immersive art, culture, and entertainment
Published 16 Jul 2020

Faster, clearer and much, much smarter: How 5G and AI are transforming immersive content
Blog
How 5G and AI are transforming immersive content
Published 2 Jun 2020

Are you looking at me? What content producers need to know about VR/AR characters’ eye-gaze
Blog
What content producers need to know about VR/AR characters’ eye-gaze
Published 10 Oct 2019

CreativeXR and the audience experience
Publication
A report produced by i2 media research for CreativeXR
Published 26 Sep 2019


A guide to financing and distributing immersive entertainment and art
Publication
Published 24 Jul 2018


