Insights

The ethics of realism in virtual and augmented reality

Publication

What are the important ethical questions about virtual and augmented reality?

Published 1 Jul 2020

Bodyswaps®

Case study

Bodyswaps® provides immersive soft skills training that drives deep and lasting behavioural change. Designed for corporate and educational use, it…

Faster, clearer and much, much smarter: How 5G and AI are transforming immersive content

Blog

How 5G and AI are transforming immersive content

Published 2 Jun 2020

ZONEMEAUDIO

Case study

ZONEMEAUDIO puts the ‘reality’ into virtual, augmented and mixed reality experiences through its TRUE2LIFE™ sound, which enhances the audience experience…

All Seeing Eye

Case study

All Seeing Eye uses immersive technologies to enhance storytelling and experiential marketing. The aim is to convey the entirety of…

The immersive economy in the UK 2019

Publication

The growth of the virtual, augmented and mixed reality technologies ecosystem

Published 19 Nov 2019

Are you looking at me? What content producers need to know about VR/AR characters’ eye-gaze

Blog

What content producers need to know about VR/AR characters’ eye-gaze

Published 10 Oct 2019

CreativeXR and the audience experience

Publication

A report produced by i2 media research for CreativeXR

Published 26 Sep 2019

Mativision

Case study

London-based Mativision Limited is the market leader in producing and delivering interactive 360° video content and immersive experiences from live…

Northumberland National Park

Case study

A UNESCO World Heritage Site, Northumberland National Park (NNP) has a brand new visitor attraction called The Sill that will…