Insights


MUNCH and Arcade
Case study
“Our future is growing as an agency. Digital Catapult’s network is really working for us and we’re very grateful for…

Artificial Artists
Case study
“The Augmentor programme has opened up our network. We are now connected with people in the sector that we hope…

The UK Creative Immersive Landscape 2020: Business Models in Transition
Publication
An overview of the opportunities and the challenges that immersive producers within the creative industries face when they pursue projects…
Published 3 Dec 2020

Haptics: What the Future Feels Like
Publication
Haptic technology presents new opportunities for startups, enterprise, content creators, investors and academics to amplify and transform immersive content and…
Published 2 Nov 2020

The Audience of the Future Immersive Audience Journey report
Publication
An overview of audience insights and perspectives on immersive art, culture, and entertainment
Published 16 Jul 2020

From early days to scaleup: The future of B2B immersive startups
Blog
How the Augmentor acceleration programme can support the UK immersive community
Published 9 Jul 2020

The ethics of realism in virtual and augmented reality
Publication
What are the important ethical questions about virtual and augmented reality?
Published 1 Jul 2020

Bodyswaps®
Case study
Bodyswaps® provides immersive soft skills training that drives deep and lasting behavioural change. Designed for corporate and educational use, it…

Faster, clearer and much, much smarter: How 5G and AI are transforming immersive content
Blog
How 5G and AI are transforming immersive content
Published 2 Jun 2020

ZONEMEAUDIO
Case study
ZONEMEAUDIO puts the ‘reality’ into virtual, augmented and mixed reality experiences through its TRUE2LIFE™ sound, which enhances the audience experience…