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Open call

MyWorld Collaborative Research & Development

Open date: Monday 25 April 2022   Close date: Wednesday 1 June 2022


Digital Catapult is part of MyWorld: a 5 year programme that presents opportunities to create, deliver and understand experiences in creative technology, driving forward the future of media in the UK and beyond.

Innovate UK, part of UK Research and Innovation, is delivering this new CR&D competition on behalf of MyWorld, which is funded by the UKRI Strength in Places Fund. It builds on the West of England’s strengths in creative media production, technology and research.

The aim of this competition is to help the UK to grow and maintain a position as an international leader in advanced media production. MyWorld is combining research excellence, industrial stakeholders and a history of collaboration in the Bristol and Bath region.



The aim of this competition is to support business focused research and innovation in the creative industries in the West of England.

MyWorld supports the generation of innovative ideas and solutions for the creative industries. It addresses the need to develop diverse technologies associated with:

  • the capture, manipulation, distribution and consumption of experiences effectively
  • the understanding of audiences’ responses-to and interactions-with those experiences

This includes the requirement to deliver adaptive audience experiences efficiently, at scale and quality across a multitude of devices.

Apply at IUK

Who should apply?

To lead a project your organisation must:

  • be a UK registered business of any size, not for profit or charity
  • collaborate with other UK registered organisations
  • intend to exploit the results from or in the West of England area

Academic institutions cannot lead but can be a collaborative partner.

The lead organisation may be based outside of the West of England area. Justification must be made in your application as to why the project could not be led by an organisation from the West of England area.

The lead organisation must collaborate with at least one research organisation or research and technology organisation in the West of England area.

Your project’s total grant funding request must be between £100,000 and £200,000.

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