Immersive

Immersive technologies, encompassing virtual and augmented reality (VR and AR) and haptics, are set to revolutionise how people interact with physical and virtual environments. The technologies enabling such experiences range from VR headsets and AR applications on smartphones, to location-based entertainment, attractions and events, touchless interfaces and much more.

Immersive technology is already becoming commonplace in the creative sector, and innovative businesses in traditional industries are starting to benefit from its use in training, data visualisation and production. For example, VR and AR are being used in applications such as product design in component manufacture, health and safety training in hazardous manufacturing environments, and engaging with hyper-real digital humans that allow surgeons to practise virtually before working on live patients. 

These technologies can also be used as a tool to create – for example in Virtual Production these technologies enable film-makers to work in new ways, or within a Digital Twin environment to enable operators to interact with complex, real-time models. These approaches are increasingly helping UK businesses to improve processes, drive down costs and create new efficiencies.

We have been instrumental in establishing programmes and facilities that reach into the UK’s immersive startup community, and have made a tangible contribution to maintaining Britain’s leading status within arts and culture. 

We offer unrivalled access to the latest developments in immersive technologies, supporting the development of a strong UK ecosystem that extends across multiple industry sectors. Through our network of labs, testbeds and studios we enable businesses’ to further develop their capabilities.