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About MyWorld

MyWorld is a flagship programme for the UK’s creative technology sector. Led by the University of Bristol, it convenes the leading universities in the region, and over 30 technology, creative and film companies to cement the West of England’s position as a creative media powerhouse. 

Through the UK Research and Innovation (UKRI) Strength in Places fund, MyWorld is currently building on existing strengths in research and innovation to deliver benefits for their local economy by driving regional leadership, economic growth and inward investment.

If you’re interested in finding out more about the MyWorld programme, or want to get involved, let us know by clicking below.

You can also read more about the MyWorld programme here.

Register your interest

Programme benefits

Drawing upon local expertise – including startups and scaleups, established businesses, investors, government and public sector, research and academia – MyWorld catalyses the development of creative technologies and addresses industry challenges in the West of England. This includes groundbreaking applications of immersive technologies such as virtual and augmented reality (VR, AR) and artificial intelligence (AI).

MyWorld is forging connections between world-leading academic institutions, creative businesses and tech companies including Netflix, Tencent and BT to facilitate knowledge sharing and creative excellence. The project aims to create more than 700 jobs and boost the UK economy by £223 million.

Connections to world-leading organisations

Access to local expertise

Boosting local growth and investment

MyWorld Funding Opportunities

Digital Catapult delivers MyWorld’s Challenge Calls and Collaborative R&D Calls to accelerate the adoption of advanced digital technologies within the creative industries.

MyWorld presents opportunities for organisations of all sizes including freelancers, small and medium-sized enterprises (SMEs), corporates, communities and academics.

Digital Catapult’s challenge-focused accelerators will offer funding, business and technical support to research and prototype new products and services; whilst CR&D projects bring industry and academic partners together to  address industry challenges.  

Challenge Calls

The Challenge Calls will support individual businesses to develop innovation that has potential for imminent real-world application. Each call will focus on a challenge developed in partnership with regional partners and local organisations, and will focus on building demonstrations and minimum viable products that illustrate how your tech solutions can solve creative technology industry challenges.

Successful projects will receive up to £50k in funding and will be supported by a tailored programme of technical and business support and mentoring. 

Applications for Challenge Calls are currently closed.

Collaborative Research and Development Open Calls (CR&D)

MyWorld’s CR&D Calls will provide up to £2 million worth of funding for industry-led projects that address challenges facing creative industries from across the creative continuum – meaning anything from content development and production, to dissemination and audience experience.

Involving partners from research organisations in the region, each project will respond to industry challenges, accelerate the adoption of research and development (R&D) and deliver ambitious innovations in media production in the UK and beyond.

The CR&D Calls are now closed.

More info

Other MyWorld opportunities will be offered by creative technology centre Watershed via their IDEAS Fellowships and Sandbox programmes (for more information on this please click here), and the project will also see financial investment in new accessible facilities which will open in 2024.

MyWorld is one of the industry-defining projects comprising the Digital Catapult South West partnership, which aims to cement the region as one of the most innovative places in the UK.


Register your interest

If you’re interested in finding out more about MyWorld and how to get involved, please fill the form below.