In 2023, the Conservative government set ambitious plans to drive growth, develop skills and build talent across the creative economy. The Labour government have also acknowledged how much the creative industries contribute not just to our national identity but also to economic growth; they have committed that creative skills won’t be treated as luxury but a necessity.
Recent boosts in funding are helping to create new jobs, establish advanced screen and performance technology research labs across different regions, support local creative clusters, and nurture future talent through creative careers initiatives. Digital Catapult sits at the heart of efforts around the UK to achieve these ambitious growth plans, ensuring a sustainable future for the sector through a number of key areas:
- The potential of artificial intelligence (AI): AI has the potential to significantly transform the creative industries by enhancing human creativity, improving productivity and democratising access to creative resources. However, challenges remain, including ethical considerations, data privacy, and copyright infringement.
- The road to sustainability: Sustainability isn’t just an ethical choice; it’s a strategic imperative for the creative industries. By embracing sustainable practices, the sector can contribute to collectively reduce carbon emissions and minimise waste in creative processes and workflows.
- The power of deep tech for storytelling: The upskilling of the creative workforce is vital for professionals to thrive in the current dynamic and competitive landscape as well as to inspire them to develop next generation content and experiences across devices.
