Skip to content

New Technologies raise the bar at the Olympics

Date: 12 March 2024 13:30 - 12 March 2024 17:00


Join us at Digital Catapult for this exciting and revealing event delivered in partnership with Cambridge Wireless.

The Games of the XXXIII Olympiad, commonly known as the 2024 Summer Olympics, kick off in Paris in July 2024. The Games form a prestigious international multi-sport event, which creates both challenges and opportunities for the latest advances in technology to prove their value.

This event will showcase and explain some of the ways that new technological developments are changing, explore how we create, transmit, broadcast and consume “content” from events like the Olympics … how cloud streaming is taking over from traditional outside broadcast networks in many markets … how artificial intelligence (AI) data is being used in areas like automated media description to improve viewer accessibility and understanding … how motion-tracking and wearable technologies use cameras with computer vision and AI, to give fans near-real-time data during races and events … how immersivity could be employed for viewing new genres like sports climbing.

In related areas like training, robots are improving their performance too. In a certain country’s training facility, a robotic curling coach uses a combination of image recognition, AI, machine leaning and automated control to simulate the curling throwing process … helping athletes practise potential game situations before they occur. Similarly, robot chefs and bartenders will take over the kitchens in an Olympic Village; and an AI-enabled chef-bot will be pleased to take your order and prepare your burger and drinks.

Please note: Cambridge Wireless is co-hosting this event with Digital Catapult.By registering for this event your data will be shared both with Cambridge Wireless and Digital Catapult. Find out more about how your data will be processed here.

You can follow @CambWireless on Twitter and tweet about this event using #CWContent.

Why attend?

Speakers will include technologists, broadcasters and futurologists, who will provide delegates with an informative insight to this thrilling technology race.

There will be opportunities also to hear from Digital Catapult and discover some of our experimental facilities, blending digital and physical worlds to create new ways for us to interact with data and network with fellow attendees at the event.


13:30 – Arrival and Registration

14:00 – Welcome and introduction
Paul Crane, CEO, Cambridge Wireless

14:05 – Welcome and introduction
Laura Helm, Head of Creative Industries, Digital Catapult

Session 1 – Chaired by Chris Nokes, Senior Technical Advisor, Ofcom & Cambridge Wireless SIG Champion

14:15 – ‘A gold medal in innovation: How new technology is changing the Olympic games’
Rebecca Jackson, Marketing and Business Development, Caretta Research

14:35 – Q&A

14:40 – ‘The evolution of sports broadcasting technology and its route to Olympics 2024’
Martyn Gates, Ravensbourne University, London

15:00 – Q&A

15:05 – Networking and Digital Catapult’s Immersive Lab demos

Session 2 – Chaired by David Crawford, Ravensbourne University & Cambridge Wireless SIG Champion

15:45 – ‘Tracking Excellence and the Mechanics of Creativity’
David Johnston, Lead Technologist, Immersive Team, Digital Catapult
Allan Rankin, Co-Founder and Managing Director, Target3D

16:05 – Q&A

16:10 – ‘Raising the Bar for Live Sports Experiences’
Tim Addy, Director, Business Technology Leader, A/V Ecosystems, Dolby Laboratories

16:30 – Q&A

16:35 – Fireside chat
Paolo Pescatore, Technology, Media & Telecoms Analyst, PP Foresight

17:00 – Concluding remarks & event closes


Digital Catapult

101 Euston Road
London, NW1 2RA