Music and advertising: The future of content creation and the metaverse

Digital Catapult invites the music and advertising industries to attend our Music and advertising: The future of content creation and the metaverse event on 23rd November to explore the next generation of production technologies, how they are building towards the metaverse – and what that actually means over the next few years.

Listen to music and advertising industry leaders discuss cutting edge examples of visual and audio content production, and learn how they are enabling artists, venues and brands to connect with audiences in exciting new ways.

With the world being on ‘pause mode’ for the last 18 months, consumers have an ever increasing demand for groundbreaking digital experiences. At the same time, technologies across the TV production and music industries are colliding with the gaming world. This convergence is enabling a range of new content experiences, ranging from virtual worlds, creator tools, 3D audio, ultra high fidelity VFX and transformative mixed reality experiences. These trends are a key part of the newest and most nebulous trend in digital media: the Metaverse.

There is still no commonly accepted definition for the metaverse, so the term remains hugely broad across many industries. This event will provide a brief insight into the metaverse purely through the lens of audio and visual content, and bring together a range of views about what it means for music and advertising consumers*. We will also show what the state of the art facilities look like, with a “show and tell” including some groundbreaking work in 5G and immersive audio, and announce some upcoming initiatives for music and advertising companies to get involved in this exciting new space.

Tune in to hear to visionary creative leaders that have been experimenting, testing new ways to create and deliver game changing audio and visual experiences, and demonstrating how they can provide new ways for brands, artists and venues to connect with audiences.

Why attend:

Join this event if you want to:

• Hear music and advertising industry leaders discuss the trends and the value they see in the next generation of content production technologies, and how they apply to the Metaverse
• Understand the next generation of technologies, such as virtual production facilities, spatial computing and generative content creation, that are available to the music and advertising industry to produce the immersive visuals needed to power metaverse experiences
• Learn how 5G is enabling the next generation of immersive audio experiences, enabling new hybrid and at home experiences that were previously impossible

Who should attend?

The event has been designed to be of interest to those who work in the following:

• Live music venues
• Music studios and producers
• Record labels
• Audio hardware and software companies
• Advertising production companies
• Advertising Agencies
• Consumer brands who advertise in the music space
• Technology companies

Agenda

4.00 pm – Welcome and introduction

• Emily Savage, Commercial Product Lead – Immersive, Digital Catapult
• Max Cleary, Creative Industry Lead – AI, Immersive & 5G, Digital Catapult

4.10 pm – Keynote from the Advertising Producers Association

• Steve Davies, CEO, APA

4.15 pm – Panel discussion on Future Visual Content – Virtual Production, Virtual Worlds & the real world metaverse, followed by Q&A

• Chair: Max Cleary, Creative Industry Lead – AI, Immersive & 5G, Digital Catapult
• Tiago Teixeira Correia, Director – New Business & Ventures, Warner Music Group
• Anna Watkins, Global Vice President Growth and Brand Partnerships, Technicolor
• Andy Hood, VP Emerging Technologies, WPP
• Meghan Hughes, Head of Global Platform and Developer Marketing, Niantic

4.55 pm – Message from the British Phonographic Industry

• Casandra Strauss, Director of Innovation and Special Projects, BPI

5.00 pm –  Panel discussion on how to deliver the immersive audio experiences that consumers now demand, followed by Q&A

• Chair: Emily Savage, Commercial Product Lead – Immersive, Digital Catapult
• Javier Foncillas, VP Partnerships EMEA, Dolby
• Jamie Gosney, Commercial Director, Sonosphere
• Sam Slee, Senior Sponsorship Manager, O2
• Mike Whittaker, CTO, Outernet

5.40 pm – Introduction to Digital Catapult’s Virtual Production Test Stage

• David Johnston, Senior Immersive Technologist, Digital Catapult

5.50 pm – Closing notes

• Emily Savage, Commercial Product Lead – Immersive, Digital Catapult
• Max Cleary, Creative Industry Lead – AI, Immersive & 5G, Digital Catapult

6.00 pm – End