1.Why Music? The benefits of developing a music vertical for your startup – Hosted by BPI
When
Monday 11 March, 14:45 – 15:15
Location
UK House@SXSW – Main Stage
Synopsis
Hosted by Amalie Briden, Innovation Manager at BPI, this panel explores some of the UK companies and startups that are taking on music verticals, whilst also demonstrating the powerful potential and growth opportunities for wider convergent media.
This session will deep dive into the strengths and benefits of working with the UK music industry to test and refine ideas, the power of music to enhance other entertainment media, and some of the challenges in securing funding, investment or clearing licenses as part of the process.
Panelists to this talk will explore how the UK recorded music industry is offering itself as a testbed for innovative collaboration with startups, what music can do to enhance wider experiences and how important it is to work alongside each other.
This panel is part of a two-hour session hosted by the BPI (the voice of the UK record industry) focusing on highlighting and showcasing some of the tech solutions and companies offering ‘the best of British’ innovation talent in and for the music industry – as well as the wider entertainment industries.
Speakers
- Host: Amalie Briden, Innovation Manager at BPI
- Tony Martin, CEO of Celestial
- Nick Fellingham, Founder and CEO of Condense
- Jessica Driscoll, Director of Immersive Technology at Digital Catapult
2. From experimentation to impact – Creative uses of AI in the wild
When
Tuesday 12 March, 10:15 – 11:00
Location
UK House@SXSW – Disguise Stage
Synopsis
Hosted by Jeremy Silver, CEO of Digital Catapult 2013-2024, this panel delves into the transformative influence of AI within the creative industries.
Founders, creative technologists, artists and experts from Digital Catapult’s programmes such as MyWorld and CreativeXR converge and explore the evolving landscape where AI is revolutionising creative expression. The panel will be sharing compelling use cases and real-world examples showcasing AI’s role in enhancing artistic productivity, facilitating experimentation, and fostering cross-disciplinary collaboration.
Speakers
- Host: Jeremy Silver, CEO of Digital Catapult 2013-2024
- Thomas Keane, Co-founder of Meaning Machine
- James Pollock, Creative Technologist at Lux Aeterna
- Aoi Nakamura, Co-Founder and Co-Artistic Director of AΦE, Choreographer, Dancer
- Nick Fellingham, Founder and CEO of Condense
3. Demonstrating the use of responsible AI in the creative industries
When
Tuesday 12 March, 11:00 – 12:00
Location
UK House@SXSW – Disguise Stage
Synopsis
Join Digital Catapult and Target3D for a creative technology demonstrator with a special guest and a fireside discussion, exploring responsible adoption of AI and other innovative technologies in the creative industries.
This demonstrator focuses on the integration of Large Language Models (LLMs) with Synthetic Humans and emotion-driven motion capture. It explores how to responsibly adopt these technologies, control AI for creative purposes and the ramifications for production.
Speakers
- Dan Munslow, Executive Producer at Target3D
- Ashley Keeler, Co-Founder and Head of Studio at Target3D
4. Aoi & Esteban (AΦE) – Case Study
When
Tuesday 12 March, 12:00 – 13:00
Location
UK House@SXSW – Disguise Stage
Synopsis
Previous cohort members of the third edition of Digital Catapult’s CreativeXR programme, AΦE (AE) will share and demo their latest development of a new XR Dance project LILITH.AEON, driven by AI and audience interaction. LILITH.AEON, is an ambitious, multi-disciplinary extended reality (XR) immersive dance experience that integrates innovative technologies, such as Artificial Intelligence (AI), Machine Learning (ML) and Motion tracking-generated Visual Effects (VFX) in Unreal Engine.
This ground-breaking production will redefine immersive storytelling and create new services and commercial opportunities by making its technologies available for other businesses.
Speakers
- Aoi Nakamura, Co-Founder and Co-Artistic Director of AΦE, Choreographer, Dancer
- Esteban Lecoq, Co-Founder and Co-Artistic Director of AΦE
5. Pioneering the future of creative technologies: from AI to XR – Hosted by DBT
When
Tuesday 12 March, 12:15 – 13:15
Location
UK House@SXSW – Main Stage
Synopsis
The creative industries are in an accelerated period of change, as new technologies generate fundamental shifts in production, distribution and experience – from AI to XR. The UK is at the centre of these new global opportunities combining creative excellence and tech innovation.
This panel will explore how the UK proactively invests in the future of the creative economy, allowing its world leading creative sector to experiment, prototype and adapt ahead of emerging markets; and simultaneously giving international businesses the opportunity to access cutting-edge innovation built on existing creative strengths.
The UK Government has recently announced £150M+ investment into innovation with creative technologies. We will hear from the people designing and delivering these R&D programmes, alongside businesses who have brought groundbreaking new products and services to market as a result.
From Belfast to Bristol to Brighton and beyond, these innovation programmes are generating centres of excellence in technology led creative R&D right across the UK – providing an insight for global companies on the strengths, capabilities and opportunities in creative cities outside of London.
Speakers
- Chair: Mark Leaver, DBT Creative Sector Specialist
- Andrew Chitty, Project Director CoStar
- Jessica Driscoll, Director of Immersive at Digital Catapult
- Rob Hifle, Creative Director at Lux Aeterna
- Sarah Ticho, Founder and Director of Hatsumi
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Lux Aeterna and Meaning Machine are part of the first of the MyWorld Challenge Calls led by Digital Catapult “Catalysts and Connectors: Tools for the Creative Industries”. Both companies have benefited from a 16-week support programme delivered by Digital Catapult with NVIDIA.
Celestial Labs and Condense Reality are part of MyWorld’s Collaborative Research and Development (CR&D) Open Call, led by Digital Catapult.
For more info, visit MyWorld website.
