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Press Release

Digital Catapult and Formula 1® join forces to shape the events of the future

Posted 6 Jan 2022

Digital Catapult and Formula 1® join forces to shape the events of the future

Digital Catapult is working together with the pinnacle of motorsport, Formula 1® to explore the potential of 5G to revolutionise the events of the future.

Formula 1® will work alongside Digital Catapult and a cohort of small and medium-sized enterprises to jointly explore 5G solutions to events industry challenges, as part of 5PRING: the UK’s first 5G commercial application accelerator.

Formula 1® is on the hunt for solutions to enhance event experiences for auto racing fans, making viewing experience more inclusive and interactive for audiences whether onsite and home – through the use of 5G and innovative technologies.

Formula 1 is excited to work with 5PRING to explore exciting new ways of providing fans great experiences using 5G.

Pete Samara Director of Strategic Technical Ventures at Formula 1®

F1 is thrilled to be exploring with the startups and scaleups focused in this area, knowing that 5G is a technology that will transform and hugely impact event experiences globally.
Pete Samara

The 5PRING programme is firing on all cylinders to unlock 5G’s potential – and now industry heavyweights from the events industry are turning their attention to how advanced technologies can take their events to the next level.
Jeremy Silver Digital Catapult CEO

It’s brilliant to welcome Formula 1 on board to explore how 5G can help to elevate the experiences of auto racing fans and unlock new commercial opportunities for their stakeholders.
Jeremy Silver Digital Catapult CEO

Bringing together the repute and expertise of Formula 1 with the entrepreneurialism of the startup community will result in powerful collaborations, that can stimulate exciting new solutions for the events sector.
Jeremy Silver Digital Catapult CEO

Working with Digital Catapult on the 5PRING programme, Formula 1® will:

Test the latest emerging technologies and quantify the value through Digital Catapult’s 5G lab and demonstrators
Explore new fan engagement opportunities alongside startups and scaleups
Build upon its already strong innovation culture by tapping into startups and scaleups

The 5PRING Live Events programme, kicking off in January 2022, brings together startups, scaleups and industry experts to develop innovations in the events sector using 5G.

Startups and scaleups on the programme will gain access to cutting edge technology and private 5G networks, a tailored acceleration curriculum, coaching, mentoring and expertise provided throughout the programme from experts at Virgin Media O2, Deloitte, Wayra, West Midlands 5G and Digital Catapult.

5PRING is one of several programmes involving Digital Catapult that explore 5G’s potential to revolutionise live events, including:

5G VISTA: a project delivering a more interactive and broader range of contents to sports fans
5G Festival: creating a “festival of the future” where artists and audiences can gather and connect both in person and online using the power of 5G
5G Testbed Accelerator: a programme where startups used 5G to enhance products and services. Sceenic developed Watch Together, a multi-platform solution that puts content and conversation in one place, so that people can simultaneously enjoy and interact with the same content in different locations – from families to fanbases

To find out more about the 5PRING live events accelerator, please visit: https://5pring.org/programmes/events/