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A guide to financing and distributing immersive entertainment and art

Posted 24 Jul 2018

Digital Catapult asked Liz Rosenthal, CEO of Power to the Pixel and Programmer of Venice International Film Festival’s immersive content section and market, to help demystify the emerging finance and distribution ecosystem.

As immersive content evolves as an art form, its consumer market remains nascent. With limited numbers of headsets in the hands of consumers and location-based entertainment venues launching slowly, the question remains, who is taking the risk and investing in producers and creators who are experimenting in this exciting new medium and furthermore, how can these first-movers engage with audiences and monetise their work?

Digital Catapult and Arts Council England’s recent CreativeXR programme gave a much needed boost to early stage immersive content creators of all kinds, but the challenge of financing and distributing experimental content still remains.

Read the full article below.