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    • About us
          • Digital Catapult is a deep tech innovation organisation driving business value by accelerating the application of advanced technologies.

            3,000

            Companies supported since 2018

            £555m

            Investment raised by startups since 2018

            20+

            Advanced technology facilities nationwide

    • Our ambition
          • Our ambition is to realise the practical application of deep tech through four interventions

            ambition-scale-deep-tech

            Enabling UK deep tech companies to scale

            ambition-improving-supply-chain

            Improving UK industrial supply chain resilience

            ambition-decarbonisation

            Driving industrial decarbonisation

            ambition-advancing-data

            Advancing UK development and use of data driven and open future networks

    • Our people
          • susan-bowen

            We are an organisation made up of almost 300 innovators.

            We pride ourselves on the skilled and talented people from varied backgrounds that make up our team – we harness the expertise, perspectives and connections of people of more than 40 nationalities, thereby bringing together a diversity of skills, experience and backgrounds.

            Susan Bowen

            CEO of Digital Catapult

    • Our places
    • Startups and scaleups
          • bfp cover

            Black Founders Programme

            The Black Founders Programme is an accelerator targeted at pre-seed or seed stage, Black-founded companies creating innovative products and services...
            ORCA-020

            Quantum Technology Programme

            Separating opportunity from hype to understand industry challenges that may be best solved by quantum computing.
    • Government and Public sector
          • 3d,Illustration,Of,Hydrogen,H2,Molecule,Model,-,Clean,Energy

            Hydrogen Innovation Programme

            Discover more about the the Hydrogen Innovation Initiative and the deployment of hydrogen technologies to address pressing energy and environmental...
            London,Office,Building,For,Network,And,Future,Concept

            Digitalising Energy Programme

            Energy Systems Catapult and Digital Catapult have partnered to explore the groundwork for a UK-wide initiative to accelerate a digitalised,...
          • Banner website digital twin 3

            UK Digital Twin Centre

            Delivered by Digital Catapult and funded by Belfast Region City Deal and Innovate UK, the UK Digital Twin Centre makes digital twins more accessible and meaningful in the UK. It actively enable industries and innovators to safely embrace, explore and realise their dynamic power.
            Find out more UK Digital Twin Centre
    • Corporates and Industry
          • Transparent,Clear,Colorful,Glass,Or,Liquid,Waves.,Neon,Pattern,Abstract

            Green Hydrogen Certifier

            This report looks at the Green Hydrogen Certifier - an end-to-end demonstration of a potential digital certification solution for hydrogen production...
    • Academia
    • Investors
          • bfp cover

            Black Founders Programme

            The Black Founders Programme is an accelerator targeted at pre-seed or seed stage, Black-founded companies creating innovative products and services...
    • Services
          • Bespoke software & data systems

            Developing proof-of-concept demonstrators to showcase the viability and benefit of deep tech solutions.

            Platform engineering service

            Designing, building and operating physical and digital facilities. Providing testbeds for deep tech discovery and experimentation.

            Technology & innovation consultancy

            Consultancy services helping organisations addresses market preparedness gaps, evaluate financial viability and navigate technology change management.

          • Acceleration programmes for business

            Creating acceleration programmes to support businesses.Helping them grow through mentorship, technology support, networking, and investment opportunities.

            Facilitating and convening

            Bringing together and developing ecosystems of companies to explore, test and demonstrate how deep tech works in practice.

    • Technologies
    • Facilities
    • Opportunities
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    • Current interventions
          • ORCA-020

            Quantum Technology Programme

            Separating opportunity from hype to understand industry challenges that may be best solved by quantum computing.
          • Banner website digital twin 3

            UK Digital Twin Centre

            Delivered by Digital Catapult and funded by Belfast Region City Deal and Innovate UK, the UK Digital Twin Centre makes digital twins more accessible and meaningful in the UK. It actively enable industries and innovators to safely embrace, explore and realise their dynamic power.
            Find out more UK Digital Twin Centre
    • Case studies
          • Black Founders Programme Showcase event.

            SymphoMe: case study

            Part of the FutureScope's Black Founders Programme, Digital Catapult supported Nyangibo Gallery to get investment ready and receive business expertise
    • Events
    • Blogs
    • Publications
          • Glass globe encircled by verdant forest flora, symbolizing nature, environment, sustainability, ESG, and climate change awareness, generative ai

            Get involved

            Be the first to know about upcoming resources, events and activities in the BridgeAI programme.
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            The Programme

            Find out more about how the Innovate UK BridgeAI programme and how it aims to stimulate the adoption AI and...
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Open call

Immersive Technology in Retail Innovation Open Call

Open date: Sunday 31 December 2017   Close date: Sunday 31 December 2017

A Programme to shortlist immersive technology companies looking to test their ideas in a live retail environment in Brighton.

Archived Open Call

Technologist Kevin Kelly noted that VR/AR/MR heralds a shift from information being the basic unit of consumer currency, to that of experiences. This represents a profound opportunity for companies developing immersive experiences to take advantage of this trend within a retail environment.

To help answer the call for standout retail experiences, Digital Catapult Centre Brighton and Redevco are looking for companies to become involved in Hanningtons Estate, a new retail destination that is currently being developed in the heart of ‘The Lanes’ in Brighton. It provides exciting new spaces for shops, restaurants and cafes and welcomes 8 million visitors annually.

Digital Catapult Centre Brighton and Redevco are looking for ideas, products and services that deliver inspiring shopping experiences to future visitors of the Hanningtons Estate, using virtual and augmented reality technology.

Applying companies should include start-ups, a consortium of technologist and creatives, or established companies who are willing to explore how their existing immersive products and services, or new ideas could be applied to a retail setting. This will provide us with a sense of the value shoppers will gain from the experience.

We are particularly interested in ideas that provide shoppers with:

  • Fun and engaging ways to explore the Hanningtons Estate.
  • Never before seen experiences linked to brands or the wider shopping area.

Why you should get involved?

If shortlisted, your company will gain access to: An innovation prize, insight and feedback from Redevco, innovation support from Digital Catapult Centre Brighton, access to Digital Catapult Centre Brighton’s immersive lab, as well as having your idea delivered into a live retail environment.

Who should apply?

We are looking for digital companies that utilise immersive technology (virtual/ augmented/ mixed reality) to deliver incredible customer facing experiences. We are interested in creative applications of immersive technology that delights and adds value to shoppers.

Additional detail

There is an innovation day on the 23rd November that is being held as part of this project. Further details can be found here.

Call to action

If you are interested in shaping the future of customer experiences and want to be considered for the retail innovation project, please complete this short application form.

Shortlisting of companies will occur before 31 December 2017.