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The Immersive Economy in the UK and Beyond

Date: 19 November 2019 08:00 - 19 November 2019 10:00

The UK’s immersive tech ecosystem today and the high value application growth areas of tomorrow

Join Digital Catapult, Immerse UK and PwC at a collaborative launch of ‘The Immersive Economy in the UK 2019’ and ‘Seeing is Believing’, two new reports bringing the latest insights and data on today’s UK immersive tech ecosystem, as well as the global high value application growth areas of tomorrow.

This breakfast event will explore size, scale, employment figures, growth rate, high value sectors, geographical hot spots, skills and barriers facing the immersive tech sector today. The session will also look at the potential implications of immersive technology on GDP in the next 10 years and how augmented and virtual reality (AR/VR) will continue to evolve in the future to solve important business problems.

Why attend?

Find out more about:

1. The Immersive Economy in the UK. The growth of the virtual, augmented and mixed reality technologies ecosystem by Digital Catapult and Immerse UK

  • Deep-dive into data behind the UK’s immersive technology state of the nation
  • Survey development opportunities across UK regions
  • Identify application growth areas with a wide range of case studies including development and training, manufacturing and creative industries

2. Seeing is Believing: How will virtual and augmented reality transform your business and the economy? By PwC

  • Interviews with PwC’s VR and AR team as well as specialists from emerging tech, academia and industry leaders
  • Top five use cases likely to have a significant impact on the global economy including; development and training, healthcare, process improvements, product and service development, retail and consumer
  • How businesses can ensure they seize the opportunities these technologies present

The event will also provide the opportunity to network with peers and ask questions to an expert panel composed of tech and policy specialists from Digital Catapult, Immerse UK and PwC as well as startups.

Be the first to get a copy of the newly published reports hot off the press.

Who should attend?

This event is best suited for those interested in researching, investing or already involved in adopting immersive technology from academia, government, corporate, startups and scaleups.

Please register interest using the form below. We’ll be in contact shortly to confirm attendance.

Registrations close on Monday 18 November at 12pm.


  • 08:00 – Registration and networking
  • 08:30 – Welcome and introduction – Jessica Driscoll, Head of Immersive Technology, Digital Catapult, Fiona Kilkelly, Immerse UK
  • 08:40 – Reports findings – “The immersive economy in the UK. The growth of the virtual, augmented and mixed reality technologies ecosystem” by Immerse UK and Digital Catapult and “Seeing is Believing: How will VR & AR transform your business and the economy?” by PwC
  • 09:10 – Panel discussion and Q&A – Moderator: Emily Savage, Immersive and Creative Partner Lead, Digital Catapult, Panellists: Damian Hickey, Chief Product Officer, HoloMe, Jeremy Dalton, Head of VR/AR, PwC, Fiona Kilkelly, Immerse UK, Leila Martine, Director of Product Marketing, Microsoft
  • 09:40 – Networking and access to Digital Catapult Immersive Lab