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    • About us
          • Digital Catapult is a deep tech innovation organisation driving business value by accelerating the application of advanced technologies.

            3,000

            Companies supported since 2018

            £555m

            Investment raised by startups since 2018

            20+

            Advanced technology facilities nationwide

    • Our ambition
          • Our ambition is to realise the practical application of deep tech through four interventions

            ambition-scale-deep-tech

            Enabling UK deep tech companies to scale

            ambition-improving-supply-chain

            Improving UK industrial supply chain resilience

            ambition-decarbonisation

            Driving industrial decarbonisation

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            Advancing UK development and use of data driven and open future networks

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            We are an organisation made up of almost 300 innovators.

            We pride ourselves on the skilled and talented people from varied backgrounds that make up our team – we harness the expertise, perspectives and connections of people of more than 40 nationalities, thereby bringing together a diversity of skills, experience and backgrounds.

            Susan Bowen

            CEO of Digital Catapult

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    • Startups and scaleups
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            Black Founders Programme

            The Black Founders Programme is an accelerator targeted at pre-seed or seed stage, Black-founded companies creating innovative products and services...
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            Quantum Technology Programme

            Separating opportunity from hype to understand industry challenges that may be best solved by quantum computing.
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            Hydrogen Innovation Programme

            Discover more about the the Hydrogen Innovation Initiative and the deployment of hydrogen technologies to address pressing energy and environmental...
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            Digitalising Energy Programme

            Energy Systems Catapult and Digital Catapult have partnered to explore the groundwork for a UK-wide initiative to accelerate a digitalised,...
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            UK Digital Twin Centre

            Delivered by Digital Catapult and funded by Belfast Region City Deal and Innovate UK, the UK Digital Twin Centre makes digital twins more accessible and meaningful in the UK. It actively enable industries and innovators to safely embrace, explore and realise their dynamic power.
            Find out more UK Digital Twin Centre
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            Green Hydrogen Certifier

            This report looks at the Green Hydrogen Certifier - an end-to-end demonstration of a potential digital certification solution for hydrogen production...
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            Black Founders Programme

            The Black Founders Programme is an accelerator targeted at pre-seed or seed stage, Black-founded companies creating innovative products and services...
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          • Bespoke software & data systems

            Developing proof-of-concept demonstrators to showcase the viability and benefit of deep tech solutions.

            Platform engineering service

            Designing, building and operating physical and digital facilities. Providing testbeds for deep tech discovery and experimentation.

            Technology & innovation consultancy

            Consultancy services helping organisations addresses market preparedness gaps, evaluate financial viability and navigate technology change management.

          • Acceleration programmes for business

            Creating acceleration programmes to support businesses.Helping them grow through mentorship, technology support, networking, and investment opportunities.

            Facilitating and convening

            Bringing together and developing ecosystems of companies to explore, test and demonstrate how deep tech works in practice.

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    • Current interventions
          • ORCA-020

            Quantum Technology Programme

            Separating opportunity from hype to understand industry challenges that may be best solved by quantum computing.
          • Banner website digital twin 3

            UK Digital Twin Centre

            Delivered by Digital Catapult and funded by Belfast Region City Deal and Innovate UK, the UK Digital Twin Centre makes digital twins more accessible and meaningful in the UK. It actively enable industries and innovators to safely embrace, explore and realise their dynamic power.
            Find out more UK Digital Twin Centre
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            SymphoMe: case study

            Part of the FutureScope's Black Founders Programme, Digital Catapult supported Nyangibo Gallery to get investment ready and receive business expertise
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            The Programme

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Immersive Audiences: How to design and evaluate immersive user journeys – Belfast

Date: 2 March 2020 13:00 - 17:00

Immersive technologies, virtual (VR) and augmented reality (AR) have seen rapid evolution over the past few years, at the same time however there has been little in the way of establishing clear methodologies, best practices or guidance for the testing and development of immersive content and experiences.

On behalf of UKRI and the Audience of the Future Demonstrator programme, Digital Catapult and i2 media research have been studying immersive audiences and evaluating immersive productions. Applying learnings from this research, the half-day workshop will explore how to design and evaluate immersive user journeys with cost efficient means and practical tools that can be applied directly to business.

The workshop will consist of 90-minute plenary sessions. Digital Catapult will introduce the Immersive Audience Journey toolkit and i2 media research will lead participants through the self-service online Immersive User Experience Evaluation toolkit.

Attendees will also gain the opportunity to be involved in 1-2-1, moderated sessions or small group sessions discussing how to apply these toolkits and kickstart audience insights practices into the design of immersive experiences.

Why attend?

By designing and evaluating immersive experiences throughout the design process, user-centric and focused experiences can be developed providing a better measure of success and engagement. As an interactive workshop we want to ensure this will provide meaningful insights, practical tools and ultimately takeaways and learnings that can be applied directly to the design and evaluation of immersive experiences.:

Attendees will gain:

  • audience insights from Digital Catapult’s research
  • introduction to the immersive audience journey approach to design customer journeys before, during, and after production
  • introduction to i2 media research’s Immersive User Experience Evaluation online toolkit and how to use it

Who should attend?

Companies, studios, agencies, institutions working on immersive productions (AR/VR/MR) in arts, culture, and entertainment.