Sivaprakash Shanmugam

Sivaprakash Shanmugam is a passionate product leader and innovation strategist with over 20 years of global experience transforming bold ideas into market-defining, customer-loved products. As Director of Product at Digital Catapult, he drives the creation of impactful, scalable products that translates cutting edge R&D into real world outcomes, delivers commercial value, and contribute to the growth of the ecosystems powering the next wave of digital transformation.

Previously, he has held various senior roles at De’Longhi, Kenwood and Technology consultancy, where he built a strong track record of driving technology transformation, accelerating product innovation in complex, fast-moving markets and forging high-value strategic partnerships. Beyond the metrics, he is committed to fostering a culture of creativity, collaboration, and excellence, empowering teams to push boundaries and deliver products that truly make a difference.

Sivaprakash holds dual Master’s degrees in Innovation Design and Engineering from Royal College of Art and Imperial College London, plus Bachelors in Mechanical Engineering from University of Madras. He enjoys workings at the intersection of technology, design and business.