Digital Catapult is delivering the open innovation funding calls to enable the research and development of new products, processes and services and innovative experimental prototypes in creative digital and advanced media production, network distribution, and audience evaluation. These innovation opportunities are designed to advance regional capabilities and develop the South West’s creative industries business ecosystem.
One of the projects led by Condense Reality and based in Bristol, has developed the first-ever metaverse livestreaming studio which opened in September. It will allow their clients in the music industry to stream live performances into any virtual space built using a game engine and to monetise these events with ticketing and sponsorship. Their live 3D content can be consumed inside console and mobile games as well as in virtual reality (VR) and augmented reality (AR).
Another, Celestial Labs, which has roots in Somerset and Bath, is already delivering spellbinding drone shows across the globe. Drone displays are increasingly popular, as they offer a more eco-friendly alternative to fireworks. The funding will allow Celestial Labs to develop outstanding new drone light shows by responding to performers in real time, expressing their music and dance through an immersive fusion of colour and movement.
Zero Point Motion is the brainchild of award-winning female physicist and inventor Dr Ying Lia Li, who grew up in Bristol and is now on a mission to revolutionise the world of sensors. The project, ‘Digibeat: Inertial Feedback using Immersive Sensors‘, uses unique inertial sensing technology that deploys photonics – the science of light waves – to achieve ultra-low noise tracking of motion. These pioneering sensors can be more than 100 times more sensitive than those currently used in smartphones, cars, and games consoles. The funding will allow Zero Point Motion to undertake first-of-its-kind study that could generate new methods for the creative industry to measure immersion or reactions to visual stimulus.
Marshmallow Laser Feast will be working with South West-based creatives All Seeing Eye to produce a range of tools designed to support the delivery of immersive location-based experiences – to mass audiences – for the entertainment, visitor experience, and arts & culture sectors.
Air Giants, creators of giant robotic soft creatures, will explore new territory with large-scale tactile interaction between robots and people, working with the Bristol Interaction Group from the University of Bristol. The work will advance the gaming and leisure industries and create innovative sensory environments, for example, supporting children with special needs.
Awarri, founded by Silas Adekunle and meaning ‘seek and find’ in the commonly spoken African language Yoruba, is helping lay the foundations for an inclusive and fair Metaverse by developing a cross-world avatar system that relies on 3D artists and uses non-fungible token (NFT) technology to give users control over their identity, representation and personal data in virtual worlds. Awarri will be working with Verity McIntosh, a researcher and senior lecturer in virtual and extended realities at the University of the West of England to ensure that users’ rights, as well as an open, creator and user driven framework, are at the metaverse’s core.
