Digital Catapult > About > Our values

Our values

The values we exhibit in our community of employees and partners.

Introduction

We believe in our values – solve what matters, partner for progress, and challenge purposefully. We solve what matters through the practical application of deep tech. We partner for progress with business, government, investors and academia to identify valuable opportunities and create market pathways. We challenge purposefully to equip the UK to be future ready. We enable our partners to think creatively, build resilience, and grow by using our expertise to equip them with deep tech capabilities and help them adopt innovative solutions.

Solve what matters

At our core, we solve what truly matters. It’s about delivering tangible real-world impact through the practical application of deep tech. We prioritise tasks and projects based on their potential to create practical and positive impact. We communicate clearly about priorities, progress, and decisions and follow through on our commitments. We actively look for new ways of solving problems and to be the first one to try them out. We establish clear metrics and measures to track progress and results.

Partner for progress

We partner for progress with business, government, investors and academia to identify valuable opportunities and create market pathways. We create safe and supportive environments, making sure everyone feels heard, respected and cared for. We bring the right people together for purposeful innovation so that decisions are made with the appropriate expertise and input. We ask for and provide specific and actionable feedback that helps others develop. We celebrate successes and lessons learned, constantly searching for and applying new learnings to develop best practice.

Challenge purposefully

Our commitment extends to challenging purposefully to equip the UK to be future ready. We anticipate the future, regularly explore emerging trends and potential scenarios. We consider the potential impact your solutions can have on others and make responsible decisions. We present well-reasoned, diverse perspectives on future directions, even when they differ from the majority. We ask questions that encourage others to re-evaluate assumptions and consider broader consequences of actions.

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Clients

Our values are actionable and measurable. Find out how they come to life across UK industry.

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Digital Catapult is a deep tech innovation organisation driving business value by accelerating the application of advanced technologies.

Our ambition is to realise the practical application of deep tech through four interventions