CreativeXR gives creative talent the opportunity to experiment with immersive technologies to create new experiences that inspire audiences.
Immersive technologies, encompassing virtual (VR), augmented (AR), mixed (MR) reality and haptics, are revolutionising how people interact with physical and virtual environments, and are increasingly being used to produce experiential content. The technologies enabling such experiences range from VR headsets and AR applications on smartphones, to location-based entertainment, attractions and events.
Immersive technology is already becoming commonplace in the creative sector, and innovative businesses in traditional industries are starting to benefit from its use in training, data visualisation and production. For example, VR and AR are being used in applications such as product design in component manufacture, health and safety training in hazardous manufacturing environments, and engaging with hyper-real digital humans that allow surgeons to practice virtually before working on live patients. These approaches are increasingly helping UK businesses to improve processes, drive down costs and create new efficiencies.