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Digital Catapult and Seedcamp launch Augmentor

Posted 9 Sep 2017

The 10-week programme will deliver tailored mentoring and access to cutting-edge immersive facilities

LONDON, UK, 9 February 2017 – Digital Catapult announces it has launched Augmentor, an equity free programme in partnership with Seedcamp, to support early stage tech businesses developing applications of immersive technologies.

The 10-week programme will help advance next generation virtual, augmented and mixed reality early stage tech companies by providing technical and business mentorship from industry experts. The Digital Catapult Centre in London will be available to successful Augmentor applicants as a space to work and collaborate and participants will also have full access to a state-of-the-art Immersive Lab at the centre.

The entrepreneurs signed up to the Augmentor programme will be some of the first to benefit from the facility, which will also be used as a space for organisations to demonstrate new immersive technologies, view and develop content and conduct user-testing. The programme will close with an investor showcase due to be held in May.

Dr Jeremy Silver, CEO at Digital Catapult said: “Immersive technologies are fast becoming a central part of the digital economy and there is a real demand for access to expertise and equipment in this space. Our new lab will help to provide businesses with access to state-of-the-art immersive technologies under one roof, providing a vital opportunity for them to refine their ideas and test products across the range of equipment on the market today.

“The UK has a real opportunity to develop a world-leading industry around immersive technologies, building on our successes in the gaming and creative industries, but to do so we need to support the next wave of businesses that will lead the way in this field. Our Augmentor programme is designed to do just that. The potential for immersive technologies, particularly their application across industries such as digital manufacturing, digital health and care and the wider creative industries, is huge, and we plan to play a vital role in helping the UK realise this potential.”

Dave Haynes from Seedcamp’s investment team, commented: “Having invested in several immersive companies including Splash and TheWaveVR, we’re excited to be launching this initiative to develop a new wave of entrepreneurs solving problems with emerging technologies.

“We’re still on the frontier of what immersive tech can do and what founders need. European founders will need an investment of both time, expertise and money to succeed. That’s how Seedcamp has been helping startups for years now. Augmentor is the first programme in London looking to bridge that gap for companies working with VR and AR.”

The Augmentor programme is open for entrants now. To find out more, please visit: Applications will close at midnight on 26 February.