Insights
Artificial Artists
Case study
“The Augmentor programme has opened up our network. We are now connected with people in the sector that we hope…
The UK Creative Immersive Landscape 2020: Business Models in Transition
Publication
An overview of the opportunities and the challenges that immersive producers within the creative industries face when they pursue projects…
Published 3 Dec 2020
The Audience of the Future Immersive Audience Journey report
Publication
An overview of audience insights and perspectives on immersive art, culture, and entertainment
Published 16 Jul 2020
Faster, clearer and much, much smarter: How 5G and AI are transforming immersive content
Blog
How 5G and AI are transforming immersive content
Published 2 Jun 2020
All Seeing Eye
Case study
All Seeing Eye uses immersive technologies to enhance storytelling and experiential marketing. The aim is to convey the entirety of…
Are you looking at me? What content producers need to know about VR/AR characters’ eye-gaze
Blog
What content producers need to know about VR/AR characters’ eye-gaze
Published 10 Oct 2019
CreativeXR and the audience experience
Publication
A report produced by i2 media research for CreativeXR
Published 26 Sep 2019
Northumberland National Park
Case study
A UNESCO World Heritage Site, Northumberland National Park (NNP) has a brand new visitor attraction called The Sill that will…
Smartify
Case study
Smartify grew out of four friends’ enjoyment of visiting museums and encountering art. Discovering and sharing amazing stories behind artworks…
















































