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The UK has a strong heritage of innovation within the creative sector, but while significant investment has already been made in immersive hardware, the same progress has yet to be made in the development of immersive content. Digital Catapult and Arts Council England, with support from Innovate UK, launched CreativeXR to bridge this gap.

CreativeXR gives creative talent the opportunity to experiment with immersive technologies to create new experiences that inspire audiences.


Now in its third year, CreativeXR aims to boost early stage development and investment in emerging content formats by helping to bring together creatives and technologists to develop the next generation of creative experiences.

Up to £20k to develop your immersive prototype

Access to a network of industry experts, high calibre peers and commissioning bodies

Free use of Digital Catapult’s Immersive Labs

Focused workshops to help develop your concept and pitch

Opportunity to pitch at final commissioner showcase

Chance to secure funding for further development

Our partners

This programme has been developed by Digital Catapult and Arts Council England with support from Innovate UK, and in association with Immerse UK.

Apply to the programme