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Transforming Media: Use of AI and Machine Learning in the Media industry

Date: 5 April 2019 08:00 - 5 April 2019 11:30

Join Connect2Teach, Digital Catapult and the Financial Times for a morning event exploring the use of machine learning and artificial intelligence technology in the media industry.

Connect2Teach has partnered with Digital Catapult and the Financial Times to dive into various topics, including the use of AI and Machine Learning in editorial content, followed by a panel discussion on ‘Now And What Next for Data, Insights and machine learning in media’ moderated by Connect2Teach expert and Futurist at Jisc, Martin Hamilton.

Who should attend?

This event will be suitable for students, faculty members and professionals with a background in artificial intelligence and machine learning, data analytics and media studies.


  • 09:00 – Arrival and registration
  • 09:10 – Event begins – Welcome from Digital Catapult
  • 09:15 – Connect2Teach talk
  • 09:25 – Digital Catapult talk
  • 09:35 – Talk by Oli Elliott-Taysom, Lead Data Scientist, Financial Times: “Personalisation, Recommendations & Reader Engagement with myFT”
  • 10:05 – Talk by Lucy Alexander, Analytics Manager, Financial Times: “Egyptian Gods, A/B Testing & Early Peeking”
  • 10:50 – Talk by Angelique Vu, Developer in the Financial Times Editorial Technology team: “Growing Our Female Readership With Bots and Machine Learning”
  • 11:05 – Break
  • 11:30 – Panel discussion and Q&A on “Now And What Next for Data, Insights and Machine Learning in Media”, moderated by Martin Hamilton, Connect2Teach expert and Futurist at Jisc
  • 12:15 – Event concludes



About Connect2Teach

Connect2Teach is a global curated online network that connects industry experts to academic institutions to design, develop and deliver industry-relevant programs. We have seen that by focusing on who is teaching, we can not only improve learning outcomes but also help increase enrolment, engagement and employability affordably in the higher education industry. This is extremely important as academic institutions are adapting to new student demographics, new skills that need to be taught and new formats of learning. We are the only network of its kind in the world

This event is part of our Here2Teach initiative where we partner with leading corporates in the UK to nominate their senior leaders to share their knowledge with universities at no cost. This is part of Connect2Teach’s commitment to increase industry-academia interaction and employability in the UK.

About the Financial Times

The Financial Times is one of the world’s leading business news organisations, recognised internationally for its authority, integrity and accuracy. The FT has a record paying readership of 985,000, three-quarters of which are digital subscriptions. It is part of Nikkei Inc., which provides a broad range of information, news and services for the global business community.